Ric Holland's Blog

Extreme Digital

Extreme Digital Ventures

2018 – Extreme Digital Ventures is a new end-to-end project development and investment firm which manages Content & Technology investment funds and provides IP & capital for investment into Spatial Computing projects, specifically (VR) Virtual Reality, (AR) Augmented Reality, (MR) Mixed Reality, (AI) Artificial intelligence (IoT) Internet of Things and Robotics.

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Extreme Digital Ventures provides expert assistance, guidance and valuable introductions from its experienced advisory committee to promising early stage startups.

Extreme Digital Ventures focuses on a broad spectrum of sectors – from infrastructure and development tools to content and applications, and invest on a granular basis across these early stage investments. Our aim is to assist these companies to deliver unique technology globally through our international network with the aim of accelerating sale through access to capital, management input and strategic relationships.

The attributes the Extreme Fund is looking for are Global Market applicability and Advanced Technologies capable of protection through Proprietary IP. Globally there is an active and highly supportive community of venture capital investors focused on VR and AR investments. Over the past six years, 645 VC investors have taken part in 453 VR deals with total investments in 2017 being nearly $2.4 billion.

The Extreme Fund is aligned with two of the top ten global VR funds with the aim of become an integrated component of this global community with its initial investment focus on Australia, New Zealand and the USA. As a member of this community, it will look to both share investment opportunities with overseas investors and gain exposure to exciting new investment opportunities originated overseas by highly experience VR funds.

Access to a wide spread of investment opportunities originated by experienced venture capital investors offshore, will maintain a granular approach to early stage investing and de-risk the overall portfolio by accessing foreign investment resources and recognised VC funds in the sector.

Co-Founders and General Partners

Amber Cordeaux
Amber brings a wealth of experience and knowledge from both angel investing and start-up land. She’s Co-Founder of Humense, the first Australian company to be backed by Alibaba’s investment arm and is a mentor at two of Australia’s leading accelerators/incubators. Winner of “Women in Innovation and Technology” award 2015 and the youngest TV station CEO in Australian history. She also successfully lobbied the Federal Government for license continuation nationally. She started “Women in AR/VR” Australia and co-organised the world’s largest and second largest AR meetups out of Melbourne and Sydney. Amber was chosen to be a Judge at the Festival of Media Global Awards in Rome, 2018, judging the Insight and Technology Award and was Chosen as “Top 101 Ultimate Women Leading the AR/VR Industry” globally.

Ric Holland
Founder of Extreme Digital – pioneering digital media agency late 80s through 90s. MetaCreations Corporation (merger between Fractal Design and MetaTools in Silicon Valley) – AsiaPac GM. User Centered Design IBM – First large scale UX projects APAC -Creative Director . Founder of Extreme iMedia; senior lecturer at University of Technology Sydney (UTS), UNSW, & AFTRS. Research thesis – NUI and Human Computer Interaction, served on industry and academic Advisory Boards. Global Communications for Wacom Technology; Ninefold (Macquarie Telecom) – Start Up Community GM; Offis Multi-Cloud Innovation – CMO. Founding sponsor of AR/VR Meetup, sponsored hundreds of Start Up events, mentoring, built and maintains global network of digital/business innovators.

Mark Kogos
Career in the finance and mergers and acquisitions industry, having implemented transactions for both major Australian and international corporate groups and self managed enterprises from start-up phase. Mark was formerly with National Australia Bank and PwC’s M&A/ITS Team
He has a history of early stage investing in tech focused start-ups in both Australia and New Zealand, including successful listing of Commsoft on ASX and Plexure Ltd on the NZX. As the co-founder of BHD Capital, Mark is actively working to list a major private clean tech bussines in the oil and gas sector on the LSE in 2019.

Michael Lees
B. Economics, (New England); M. Business (Applied Finance) (UTS) Michael has over 25 years experience in asset and structured finance in Sydney, London and Hong Kong originating, structuring and overseeing documentation of financing or investment transactions using structuring techniques to optimise the returns of transactions for clients utilising either debt or equity instruments. He has held key positions at HSBC (Director, Asset and Structured Finance, Hong Kong), Commonwealth Bank (General Manager, Structured Finance) and Rabobank (Director, Structured Finance) and Director at BHD Capital.

Advisory Committee

Peter Koch
Successful CTO responsible for developing world-class Augmented Reality and Virtual Reality solutions including one of the world’s first AR eyewear solutions, for the Royal Family of Qatar for the World Cup bid in 2010. Lead the world’s first integration of AR with the game engine Unity3D, creating the official Transformers 3: Defend the Earth AR app reaching over 2 million downloads and played around the world. Experts in computer vision technology, depth sensors, gaming technology, animation. CTO of Explore Engage and Auggd. Software Engineer Windows Phone 7 at Microsoft Redmond, product design and implementation Internet Explorer Mobile, multi-page architecture for Internet Explorer Mobile. At home in both startups and large enterprise. He can correctly assess the gold from smoke and mirrors.

Pete Cooper
Experienced innovator and investor in technology across multiple verticals. Proven track record of success in most stages in tech/internet/finance industry value chain over 20 years and more than a dozen countries. Now consulting to and investing in primarily high volume and real-time technology innovators and actively working with them to deliver internationally. Startup mentoring, angel/venture investment, events, education and startup industry ecosystem development and advocacy, government policy and insight. Founder of The Start Society and Syd Start, Director of Innovation and Growth at University of Technology Sydney (UTS).

Wade McDonough (B.Eng. Biomedical)​
A seasoned serial entrepreneur and public speaker with 25 year’s experience in Silicon Valley, Singapore, India and Australia as an investor and advisor in all areas of science and technology. ​A diversified set of business experience, including (but not limited to) Medical Pharmaceuticals and Devices, Aerospace, Logistics, AR/VR, Digital Autonomous Vehicles, AI, Deep Machine Learning, and Spatial Computing. Advisor and consultant to over 32 Silicon Valley based science and medical device focused start-ups (and divisions of established multi-nationals), including NASA, Stanford, Genetech, Hewlett-Packard and Pfizer.​ Founded a peptide/insulin start-up that manufactured and exported solutions globally. (US, Europe, India) ​An active mentor, advisor and investor in California (Anza Technology Network, Silicon Valley Angels), and Sydney (Telstra backed Muru-D, Sydney Angels, Start-Up Grind).​ Having successfully delivered bespoke software and hardware solutions to improve business processes, drive operation efficiency and increase profitability in sectors such as manufacturing, logistics, renewable energy, staff management, real estate, legal and the accounting sectors.​