artofwa.com

Ric Holland's Blog

Ford using Gravity Sketch in car design

Ford is the first automaker to work with Gravity Sketch – a 3D virtual reality tool that enables designers to create more human-centric vehicle design. Designers trade in their sketchpads for a headset and controllers to become immersed in virtual reality, imitating gestural interactions through motion tracking that replicates sketching with pen and paper.

Across five global Ford design studios, dozens of interior and exterior designers are now experimenting with Gravity Sketch for workflow feasibility and its potential for real-time co-creation and collaboration. Shifting to a model that designs and evaluates in virtual reality could revolutionise the entire process by drastically reducing development time and allowing for more 3D representations in the evaluation stage.

comments

Leave a Reply

You must be logged in to post a comment.