Ric Holland's Blog

Visual SyncAR breaks the fourth wall

The main difference between Visual SyncAR and other AR technologies is playing content back in relation to what’s happening on the bigger screen, and in the video below you can see how it might be used to show animation alongside a music video.

The idea sounds interesting, even if NTT’s early ideas for applications aren’t the most exciting — it suggests using the technology in digital signage to show special English-language content on the cellphones of Japan’s foreign visitors.


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